Understanding Economic Impact & Building Inclusive Experiences for Visiting Nations
Wednesday, April 15, 2026 (11:00 AM - 12:00 PM) (PDT)
Description
Understanding Economic Impact & Building Inclusive Experiences for Visiting Nations
A practical webinar to help businesses prepare for increased demand, international visitors, and new opportunities tied to a major global sporting event coming to our region.
Date: Wednesday, April 15
Time: 11:00 AM–12:00 PM
Location: Online via Zoom
What to Expect
A major global sporting event is expected to bring a surge of visitors, international attention, and new economic opportunity to the region. This webinar is designed to help your business get ready with practical insights you can put to work right away.
You’ll leave with clearer strategies for customer experience, staff readiness, and creating a welcoming environment for a global audience.
This Webinar Covers
Economic Opportunity
What projected visitor spending and demand could look like, and where your business may be positioned to benefit.
Cultural Readiness
How to thoughtfully engage international visitors and create meaningful, memorable experiences.
Inclusive Hospitality
Proven strategies to help every guest feel welcome, respected, and safe.
Featured Speakers
Jorge Gotuzzo
World Cup Activation Lead, Visit Seattle
Kelly Saling
EVP, Sales & Marketing & Chief Business Officer, Visit Seattle
River Teslar
Business & Inclusion Training Manager, GSBA
Leigh Jacobson
Community Event